Power Of Brand Strategy (POBS)


Power Of Brand Strategy

Date: 20th September 2017 (Wednesday)
Time: 9:00am - 6.00pm
Venue: SITEC, E-28-1, City Park, i-City, Jalan Multimedia 7/AG, Seksyen 7, 40000 Shah Alam, Selangor.

It is not difficult to start of business today, however without the right business foundation and strategy, you might be heading towards a wrong direction that could cost you your money, effort and time. Power of Branding Strategy is every entrepreneur’s fundamental essentials! Leverage on the power of brand and business strategy – the mastery of brand identity and brand communication to create a great Brand Experience and a sustainable, profitable business model.

How will I benefit?

  • Branding Do’s & Don’t.

  • Identify Good & Bad Branding practices

  • Create/Refine a Profitable Business Model

  • Understand What Customers Want

  • Understand Consumer Purchasing Behaviour

  • Build your unique Advertising Strategy

Learning Outcome:

  • In depth understanding of the definition of Branding and why it is important for your business.

  • Learn how to turn your ideation into a profitable brand.

  • Validate your business idea and incorporate brand building methodology in the development of your business model.

  • Identify your Brand Positioning and determine the right Brand Aesthetics (colour, logo) and Brand Language.

  • Understand your Brand Identity and your Target Audience to formulate a Brand Communication Strategy and create a better customer Brand Experience for your target audience.

Course Outline:

1. Brand Definition & Brand Model: Brand Value, Brand Mission, Brand Vision, Brand Story and Brand Culture
2. Brand Identity: Brand Positioning and Brand Aesthetics
3. Brand Strategy: Target Audience, the Market and the Duality Brand Strategy
4. Brand Building Stages

Speaker Profile:
Matthew Chong - International Branding & Business Coach

  • Top Nominee of the 2015 Ernst & Young Emerging Entrepreneur of the Year

  • 30 Top Finalist of the 2014 Ten Outstanding Young Malaysians

  • 2014 Socially Responsible Company by JCI Malaysia

  • Entrepreneur who has founded 10 different businesses with 20 years of entrepreneurial experience, including Malaysia's fastest growing local coffee chain store, COSANS Coffee

  • 14 years as an International Brand Strategist with clients from Malaysia, Singapore, Taiwan and Japan

  • Participated in the founding development team of the UCSI Blue Ocean Strategy

Who Should Attend:

  • Marketers

  • Senior Managers

  • Entrepreneurs

  • Business Owners

**Seats are limited. Register NOW!**

For further information, kindly whatsapp to Felicia www.wasap.my/60173711571

Thank you and see you soon!

Find us on Facebook :https://www.facebook.com/BRANDKERAcademy

Wed Sep 20, 2017
9:00 AM - 12:00 PM MYT
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Early Bird RM 299 (was RM 899) SOLD OUT RM299.00
Special Promo RM 339 (was RM 899) SOLD OUT RM339.00
Venue Address
E-28-1, Jalan Multimedia 7A/G, City Park, i-City, Seksyen 7, 40000 Shah Alam Selangor. Malaysia