Power Of Brand Strategy (POBS)
Power Of Brand Strategy
Date: 20th September 2017 (Wednesday)
Time: 9:00am - 6.00pm
Venue: SITEC, E-28-1, City Park, i-City, Jalan Multimedia 7/AG, Seksyen 7, 40000 Shah Alam, Selangor.
It is not difficult to start of business today, however without the right business foundation and strategy, you might be heading towards a wrong direction that could cost you your money, effort and time. Power of Branding Strategy is every entrepreneur’s fundamental essentials! Leverage on the power of brand and business strategy – the mastery of brand identity and brand communication to create a great Brand Experience and a sustainable, profitable business model.
How will I benefit?
Branding Do’s & Don’t.
Identify Good & Bad Branding practices
Create/Refine a Profitable Business Model
Understand What Customers Want
Understand Consumer Purchasing Behaviour
Build your unique Advertising Strategy
In depth understanding of the definition of Branding and why it is important for your business.
Learn how to turn your ideation into a profitable brand.
Validate your business idea and incorporate brand building methodology in the development of your business model.
Identify your Brand Positioning and determine the right Brand Aesthetics (colour, logo) and Brand Language.
Understand your Brand Identity and your Target Audience to formulate a Brand Communication Strategy and create a better customer Brand Experience for your target audience.
1. Brand Definition & Brand Model: Brand Value, Brand Mission, Brand Vision, Brand Story and Brand Culture
2. Brand Identity: Brand Positioning and Brand Aesthetics
3. Brand Strategy: Target Audience, the Market and the Duality Brand Strategy
4. Brand Building Stages
Matthew Chong - International Branding & Business Coach
Top Nominee of the 2015 Ernst & Young Emerging Entrepreneur of the Year
30 Top Finalist of the 2014 Ten Outstanding Young Malaysians
2014 Socially Responsible Company by JCI Malaysia
Entrepreneur who has founded 10 different businesses with 20 years of entrepreneurial experience, including Malaysia's fastest growing local coffee chain store, COSANS Coffee
14 years as an International Brand Strategist with clients from Malaysia, Singapore, Taiwan and Japan
Participated in the founding development team of the UCSI Blue Ocean Strategy
Who Should Attend:
**Seats are limited. Register NOW!**
For further information, kindly whatsapp to Felicia www.wasap.my/60173711571
Thank you and see you soon!
Find us on Facebook :https://www.facebook.com/BRANDKERAcademy
9:00 AM - 12:00 PM MYT
Early Bird RM 299 (was RM 899) SOLD OUT RM299.00 Special Promo RM 339 (was RM 899) SOLD OUT RM339.00
- Venue Address
- E-28-1, Jalan Multimedia 7A/G, City Park, i-City, Seksyen 7, 40000 Shah Alam Selangor. Malaysia
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